Posts Tagged ‘Listen’
Where ever you hail from if you are a telemarketer or a sales person, the single most important skill that you need to have is active listening. You need to listen what the customer is asking for and what are his/her issues. You probably know that you need to know the right questions to the customers but do you know what do you do after you have asked the right question? You listen to what they say and you listen very carefully. Because the clue to your next question and your lead to persuade the customer remains within the answer of the customer. Listening to customer might seem to be very simple but this is a skill that needs hard work and dedication to master.
Telemarketing has an advantage over any other marketing method and that is, it is a two way communication. Unlike TV, radio or newspaper, customers can express instant reaction to your proposition and you have a very good chance of connecting and convincing your customer to buy your service. While telemarketing some of the sales people, keeps going depriving the customer their chance to speak. This eventually makes them pushy and the customer ends up disconnecting the call. You need to speak, wait, let the customer speak and then understand what he is trying to say and then gather your thought and make a reply that will help you to sale your product. Giving the customer a chance to speak not only increases the chance of your sales, but also expresses your respect for the customers ideas and thoughts which will develop a positive image of the company that you are representing.
The thumb rule is not too give away too many information. You need to trade information. Ask them something; in return give them some information. Make it a conversation instead of making it a sales lecture. While on a call, your attention should be undivided and uninterrupted.
While talking, do not interrupt the customer. If he is saying something and you know his problems even before he finished explaining, you still listen as long as they speak. Talk only once they are done talking. But do not give them the idea that you have no clue what they are talking about. Acknowledge what they are saying and do not oppose their idea. That would make you disrespectful to your customers.
Listen to your recordings and you will be surprised to find out the faults you committed and work hard to rectify those faults and hopefully you will develop excellent listening skills.