Posts Tagged ‘Business’
For any business, or industry, profits are the first and foremost goals. To generate more profits, the company needs to improve upon sales, and in every company there is a separate department to handle the sales and marketing procedures. One person who is responsible for running and handling day to day activities is the sales manager. Sales manager is an expert who has the responsibility to generate more sales for the company and coordinate the activities of the marketing team so that the company is able to make more profits. For different companies, the requirements from a sales manager may be specific, but there are some general responsibilities that a sales manager is required to fulfill, irrespective of the industry he is in. Following is a list of such general responsibilities.
Recruitment of sales personnel
A good sales manager is only as effective as the team he has got. It is his responsibility to work in coordination with the human resource manager to conduct interviews and hire men who he thinks will work efficiently under him to generate sales for the company.
Providing training to juniors
Once he has hired the right men, sales manager has to work with them. It is his responsibility to conduct training sessions and to teach them about the work culture of the organization. He has to see that every individual understands what is expected of him. He has to remember that it is his training that will ultimately delver the goods for the company.
Sales manager has to understand that every individual is different. Each subordinate has some weaknesses and some strength which he has to manipulate to get the best results for the company. He has to keep a record of the performance of each subordinate and make a comparative analysis of each of them. He has to assign the tasks according to the abilities of the juniors so as to get best from each of them.
Preparing sales and marketing policies
In consultation with the top brass, sales manager has to come up with unique sales and marketing strategies to come up trumps in the market. After discussing these policies with team members, he has to get them implemented as well.
Finalizing contracts and deals
It is the duty of the sales manager to go ahead and clinch deals which are beneficial for the company. He needs to travel to wherever the client asks him, and has to keep him in good spirits to finalize the deal.
So, you are thinking of buying out a business so that you could augment your income and strike rich without putting too much effort. Most of us think along these lines and fail invariably. It is not as easy as it seems and you may have to plan wisely and execute the plans as well.
It’s all right that you are thinking of buying a business. No harm in thinking. You think that you will make that business into a goldmine with your touch. But remember, buying a business and make it a roaring success is much harder than joining a business that is already making money. If you open a cigarette shop next to a mall, it may not work well, but if it is located next to a coffee shop or a wine shop, hordes of smokers will be attracted to it. KFC, or McDonalds, even if opened in a jungle, will find customers.
Coming back to buying a business; do you want it as you are fed up with your job, or you want it for side income? If you are leaving your job, always buy a business that is related to what you have been doing till now. You may be tempted to buy a shop as it has been running well, but your expertise may not be able to sustain it. So play it safe, and always buy a shop which requires skills you already have.
If you want to buy a shop for a steady income while retaining your job, remember that any business demands your attention, effort and time. If you are prepared to take extra time off, you should buy the business; otherwise it is better to stay away from it. Do not buy a business on which you are dependent on other’s expertise. If the man you are banking upon leaves, business falls like nine pins. If at all you buy such a business, it is advisable to give the man a commission apart from salary so that he is interested in sales and takes interest as if it is his own business.
The success of any business depends upon sound business practices and some of these are enumerated below.
• Always keep written records of all transactions
• Always pay your bills and salaries on time
• Analyze the sales and expenses every few months
• Devise ways to improve upon the quality of service
• Inject new ideas to bring freshness to the business.
• Pay attention to networking and marketing.
Business has been through a revolution since the widespread use of internet came into practice. Marketing strategies have been revolutionalized by the popularity of social networking sites online. One of the most popular and most visited social networking sites is twitter. It’s a free site and you can connect with people and exchange your ideas here. Twitter can be used through cell phones and can be used to send out short messages like the short message service used in cell phones. But the basic difference is, through twitter, you can reach a community of a thousand people within seconds and through a single statement and start a discussion.
If you are smart like so many other business people, you will obviously use twitter as a media for advertising your business. The effectiveness of twitter is so huge that even the white house ahs hesitated to use it while announcing a live chat with the citizen.
When you visit the site you will receive two messages. The first one describing how you can use the site to convey your important messages to a community and use links to describe the details while the second one helps you to form an account and create a personality on your behalf that would connect with millions of people to serve different purposes. If you run a business, then you would know how much important it is to have connections.
You can use twitter to promote your new products or services or to let people know things about your company or any updates. You can also use it for customer services support or damage control. You can interact directly with your customer and try to know about their preferences and expectations or complains and recommendations about your products or services.
You can build a group of followers through twitters and eventually turn them into your loyal customers. Another advantage that you have with twitters is the, you can follow the account of your competitors and thereby know their plans and know what they are up to.
If you can use twitter effectively then it can be the best and most efficient marketing media and this is an advice from someone who have bought a house in Beverly hill with the help of twitter try it out and you won’t regret.