Archive for the ‘Tele-market’ Category
Listen Carefully if you are a Telemarketer
Where ever you hail from if you are a telemarketer or a sales person, the single most important skill that you need to have is active listening. You need to listen what the customer is asking for and what are his/her issues. You probably know that you need to know the right questions to the customers but do you know what do you do after you have asked the right question? You listen to what they say and you listen very carefully. Because the clue to your next question and your lead to persuade the customer remains within the answer of the customer. Listening to customer might seem to be very simple but this is a skill that needs hard work and dedication to master.
Telemarketing has an advantage over any other marketing method and that is, it is a two way communication. Unlike TV, radio or newspaper, customers can express instant reaction to your proposition and you have a very good chance of connecting and convincing your customer to buy your service. While telemarketing some of the sales people, keeps going depriving the customer their chance to speak. This eventually makes them pushy and the customer ends up disconnecting the call. You need to speak, wait, let the customer speak and then understand what he is trying to say and then gather your thought and make a reply that will help you to sale your product. Giving the customer a chance to speak not only increases the chance of your sales, but also expresses your respect for the customers ideas and thoughts which will develop a positive image of the company that you are representing.
The thumb rule is not too give away too many information. You need to trade information. Ask them something; in return give them some information. Make it a conversation instead of making it a sales lecture. While on a call, your attention should be undivided and uninterrupted.
While talking, do not interrupt the customer. If he is saying something and you know his problems even before he finished explaining, you still listen as long as they speak. Talk only once they are done talking. But do not give them the idea that you have no clue what they are talking about. Acknowledge what they are saying and do not oppose their idea. That would make you disrespectful to your customers.
Listen to your recordings and you will be surprised to find out the faults you committed and work hard to rectify those faults and hopefully you will develop excellent listening skills.
Telemarketing is the Blessing in Disguise
In the modern day business, having a good product is not good enough to become a good business. You will have to let people know that you are there and your product is a solution to their problem. This is where telemarketing comes in. The telemarketers are there to generate leads and initiate the contact process with the customers and concentrate and filter the potential customer group. We all know how painful and irritating it is, when you get a telemarketing call while you are having dinner and you have to listen to why you should sign up for the latest credit card.
If you put your personal feelings aside, you will have to admit that, telemarketing is a very essential part of your business. It helps you to add new dimensions to your customer base and increases your market share. May be there are people who are looking for the sort of services that you are providing, but you do not know because you did not do enough marketing. Telemarketing is marketing through telephone. You need to give those people a way to communicate and ask for your service and telemarketing is the way.
A normal image of a telemarketer is an annoying person who calls out of nowhere and wastes your time asking so many questions and talking about their products. But in reality all they are trying to do is give you an idea about how your problems can be solved with the help of their product. Some of them might be very persistent but again, they are just trying to explain the benefits of their product. If you have a business, put your personal grudge aside and use telemarketing for the benefit of your company.
Not only the small and new companies, but the biggest and the most successful companies are also using telemarketing as a way of increasing the market share. Because through telemarketing you can reach all segment of the society and explore new target markets that you thought never existed. If you have an efficient sales team, it will add up to your sales and will also advertise your brand. You might think that the big companies have the resources to train the sales people, but the fact is, most of the call centers are outsourced. So try out telemarketing and hopefully you will be benefited.