Businessbug Blog

Archive for the ‘Customer Service’ Category

Environment pollution and it’s protection is undoubtedly the biggest and the most sensitive issue of this century. The growing concern for the environment has made so many giant corporate companies go green and consider environment before taking any major steps. An environmental good will has a positive effect on the image of the company. Even the tobacco companies have taken major steps in resolving the issues. The corporate companies now very keenly participate in anything that concerns environment protection. Most of the companies have chosen the betterment of the environment as a part of their CSR or corporate social responsibility. The whole idea behind this is to capture an image of environmental revolutionist
Environment friendly strategies popularly known as green strategies have worked wonders when it has been adopted as a marketing strategy. So many talented marketers have realized the unlimited potential of green marketing strategy. The reason behind green marketing being so successful is that, it serves two purposes together. To start with you are promoting your company and product, and the strategy being green produces a good will and positive image of the company which in long run pays off brilliantly with interest. Companies spend billions of dollars and years to earn the positive image. But with green strategies you can earn it easy and simple. Apart from the business profits, moral issues of giant businessmen also play a major role in inspiring a company to go green.
One of the ways of letting people know that your company is a part of green revolution is to gift people green and environment friendly products as promotional gift items. Now so many companies are ordering items like eco friendly t-shirts, coffee mugs or key rings to the dealers and producers. These items can be gifted to both employees and clients. For employees it will work as a motivation to be environment friendly and for the clients it would be a base to build the company image on.
The prices of these items will vary depending on the quality that you are asking for but sellers will give discounts if you buy in bulk. So if you are looking for promotional items make it eco friendly and serve more than a single purpose.

Business has been through a revolution since the widespread use of internet came into practice. Marketing strategies have been revolutionalized by the popularity of social networking sites online. One of the most popular and most visited social networking sites is twitter. It’s a free site and you can connect with people and exchange your ideas here. Twitter can be used through cell phones and can be used to send out short messages like the short message service used in cell phones. But the basic difference is, through twitter, you can reach a community of a thousand people within seconds and through a single statement and start a discussion.

If you are smart like so many other business people, you will obviously use twitter as a media for advertising your business. The effectiveness of twitter is so huge that even the white house ahs hesitated to use it while announcing a live chat with the citizen.

When you visit the site you will receive two messages. The first one describing how you can use the site to convey your important messages to a community and use links to describe the details while the second one helps you to form an account and create a personality on your behalf that would connect with millions of people to serve different purposes. If you run a business, then you would know how much important it is to have connections.

You can use twitter to promote your new products or services or to let people know things about your company or any updates. You can also use it for customer services support or damage control. You can interact directly with your customer and try to know about their preferences and expectations or complains and recommendations about your products or services.

You can build a group of followers through twitters and eventually turn them into your loyal customers. Another advantage that you have with twitters is the, you can follow the account of your competitors and thereby know their plans and know what they are up to.

If you can use twitter effectively then it can be the best and most efficient marketing media and this is an advice from someone who have bought a house in Beverly hill with the help of twitter try it out and you won’t regret.

The year is about to end. You are probably taking a look at the number of sales made this year and the number of sales you expected to make. Some of us will be overjoyed as they have exceeded the expected amount and some of us would be disappointed as they are way behind their target. I would like to congratulate those who made it and would like to say one thing to the people who could not make it and that is, I will help you so that during the next Christmas you can have a big smile on your face.
There are a few ways that you will have to adopt in order to make it happen and reach your target.
To start with, communicate with your best sales people. Take them to a lunch. Try to know what the secret of their success is. Take suggestions from them and share it with the ones who are yet to hit their target.
You need to know the people who are potential enough to buy and try out all your new products. So make a list of 150 most potential prospects. You need to make sure that, this list is really effective. I mean the people must really be potential. Make your salespeople target the 20% of the most potential prospects of your area.
Prepare a script for cold calling and make sure your salespeople use that. Include the features and more uses of your product, openers, probing questions objections and ways of handling those objections. If you can do that, your sales people will be able to gather essential information.
Make it a habit and compulsory task to put every customer detail on the record. Be it a sale or be it not. Record the details even when the customer said, he is not interested to your services within last 5 years. People tend to change their mind with time and you need to contact those customers and you will have at least 20% of those people going for your service.
You need connect with your prospect customers. Write them thank you notes and make sure it is hand written. It will have a positive effect as far as your sales are concerned. Follow it up with a warm phone call and reassuring that the customer appreciates your letter and ask his whereabouts. You are highly unlikely to make a sale on the very first call but if you stick to it, you will get it.

In the modern business world your company is as good as the customer wants it to be. They buy our product because they need it. That’s what they need. But the companies need them to buy. So, we both need something from each other. There are a thousand of companies operating in the same business field and offers the same product quality. If a company wants be successful, they need to know how to satisfy the customers. How to make them feel better. The best way to do this is behave properly with the customers.

We need to understand one thing very carefully and that is how important the customers are to our business. We need to make them feel better and we need to make them feel important. Respect every single customer, no matter if he buys a needle or an aero plane from you.

Make them feel that you are putting an effort to understand what the customer is saying. Don’t give them the feeling that they are only a way for you to make profit. Give them the feeling that you care for them.

Act to their demand. If the customer is complaining, write it down even if you don’t have to. If he asks a question, answer it. If you do not know the answer, then try to find it out. Never turn a deaf ear or a blind eye to a customer.

Emphasize on active listening. When the customer is speaking, listen. Do not interrupt. If you have to make a point, do it after he/she is done speaking. Once they are done talking, then speak and interact. After you are done, ask them if you were able to make it clear or not. Get a feedback from the customer about your service.

Put yourself in customer’s shoes. Try to understand what they need, what they are looking for. Your first job is to understand, not to be understood. If you want satisfied customer, listen more, talk less.
Be spontaneous and try to solve a customer’s problem on the spot rather than keep him waiting. Empower them with information and respect. Make them clear about your product and the warranty process and conditions. If you want a loyal customer, keep no catch.