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For any business, or industry, profits are the first and foremost goals. To generate more profits, the company needs to improve upon sales, and in every company there is a separate department to handle the sales and marketing procedures. One person who is responsible for running and handling day to day activities is the sales manager. Sales manager is an expert who has the responsibility to generate more sales for the company and coordinate the activities of the marketing team so that the company is able to make more profits. For different companies, the requirements from a sales manager may be specific, but there are some general responsibilities that a sales manager is required to fulfill, irrespective of the industry he is in. Following is a list of such general responsibilities.
Recruitment of sales personnel
A good sales manager is only as effective as the team he has got. It is his responsibility to work in coordination with the human resource manager to conduct interviews and hire men who he thinks will work efficiently under him to generate sales for the company.

Providing training to juniors

Once he has hired the right men, sales manager has to work with them. It is his responsibility to conduct training sessions and to teach them about the work culture of the organization. He has to see that every individual understands what is expected of him. He has to remember that it is his training that will ultimately delver the goods for the company.

Managing subordinates

Sales manager has to understand that every individual is different. Each subordinate has some weaknesses and some strength which he has to manipulate to get the best results for the company. He has to keep a record of the performance of each subordinate and make a comparative analysis of each of them. He has to assign the tasks according to the abilities of the juniors so as to get best from each of them.

Preparing sales and marketing policies

In consultation with the top brass, sales manager has to come up with unique sales and marketing strategies to come up trumps in the market. After discussing these policies with team members, he has to get them implemented as well.

Finalizing contracts and deals

It is the duty of the sales manager to go ahead and clinch deals which are beneficial for the company. He needs to travel to wherever the client asks him, and has to keep him in good spirits to finalize the deal.

So, you are thinking of buying out a business so that you could augment your income and strike rich without putting too much effort. Most of us think along these lines and fail invariably. It is not as easy as it seems and you may have to plan wisely and execute the plans as well.

It’s all right that you are thinking of buying a business. No harm in thinking. You think that you will make that business into a goldmine with your touch. But remember, buying a business and make it a roaring success is much harder than joining a business that is already making money. If you open a cigarette shop next to a mall, it may not work well, but if it is located next to a coffee shop or a wine shop, hordes of smokers will be attracted to it. KFC, or McDonalds, even if opened in a jungle, will find customers.

Coming back to buying a business; do you want it as you are fed up with your job, or you want it for side income? If you are leaving your job, always buy a business that is related to what you have been doing till now. You may be tempted to buy a shop as it has been running well, but your expertise may not be able to sustain it. So play it safe, and always buy a shop which requires skills you already have.

If you want to buy a shop for a steady income while retaining your job, remember that any business demands your attention, effort and time. If you are prepared to take extra time off, you should buy the business; otherwise it is better to stay away from it. Do not buy a business on which you are dependent on other’s expertise. If the man you are banking upon leaves, business falls like nine pins. If at all you buy such a business, it is advisable to give the man a commission apart from salary so that he is interested in sales and takes interest as if it is his own business.

The success of any business depends upon sound business practices and some of these are enumerated below.

•    Always keep written records of all transactions
•    Always pay your bills and salaries on time
•    Analyze the sales and expenses every few months
•    Devise ways to improve upon the quality of service
•    Inject new ideas to bring freshness to the business.
•    Pay attention to networking and marketing.

It has been observed that employees, who get more salary and perks because of higher positions in the administration, get discriminated against, as younger lot is zealous of them. Older people face difficulties because the organization uses discriminatory policies against them. This is usually done to get rid of such employees as they get more salary and cost the company more than the younger employees. Fed up with the company’s policies, these old employees leave it, thus reducing the cost of the company.

It is also seen that older employees resist changes in technology, which are essential for development of business. Organizations prefer younger workforce, which finds it easy to adapt to the changes. Because of such thinking, it is difficult for a man over the age of forty to get suitable employment in an organization. To prevent such discrimination, laws have been enacted to save the interests of older employees and some guidelines have been laid for the companies to follow.

The Age discrimination in Employment Act (AEDA), 1967, aims to protect the interests of people over forty, and tries to save them from discrimination in the workplace. If such people are treated differently in matters relating to hiring, paying salaries, promotions, perks, training, layoffs and firing, it is considered to be illegal under the laws of the federation. Another law, called the Older Workers Benefit Protection Act, 1990, makes it compulsory for the organization to dole out customary benefits to the older workers. Both the laws fall under the purview of Equal Employment Opportunity Commission and they apply to any organization that employs more than twenty workers.

How to avoid discrimination against older employees

It is the responsibility of the managers in organizations to inculcate the feelings of respect towards older employees so that younger workforce does not engage in discrimination. Some important steps an organization should take to avoid age discrimination are as follows.

•    Skills and ability, and not the age should be the criteria of selection of employees
•    Age should not be a factor while deciding the salary of a person
•    In job advertisements, range of age should be mentioned
•    Those who take interviews for hiring should be sensitive towards age discrimination.
•    Regardless of age, training should be given to everyone.
•    Bonus and incentives should be given irrespective of age.
•    Notice should be given to all those who engage in age discrimination.
•    Consequences of age discrimination should be clearly spelled out.

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